Strings Lab Limited has created a really neat app called String. The String app uses augmented reality to make a picture come 3D and interactive. According to Marshable.com augmented reality is “a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.” This app is currently designed for the iPhone and iPad, and is free of charge. Despite what the attached video says, I do not believe the app is available for android devices yet. The app only works with pictures designed from String Labs Limited. To get the target pictures you must go at www.poweredbystring.com and print them for free.
Augmented reality could potentially be the new advertising of the future. Companies could utilize this to display their products in a 3D interactive image. It would even allow customization of products, like picking shoe color, which is featured in the video. It could potentially be everywhere, from printed catalogs to websites, and could provide methods to purchase the product (suck as a link to the website).
Augmented reality, and apps like String, could potentially change the view of the world. Apps like String could be connected with hi-tech glasses where images could show up everywhere in a persons life. They could feature audio capabilities or even interact with user commands. One could even take augmented reality to an even further level and combine it with daily tasks. If it was combined with Google Earth, one could potentially have a real 3D interactive guide that would show its users where to go.
The video attached features the String app. It shows examples of how the app works. It first shows Scrawl which lets the user draw in 3D. The second augmented reality picture shown is Sneaker.ID. Sneaker.ID allows users to customize the color scheme of a shoe. The third realty picture shown is Proto. Proto is a green, three eyed monster. Proto has the ability to go where the user tells him. The last picture the video shows is Dragon. Dragon lives beyond the wall of the painting and breaks though allowing one to see into his homeland. These are the four augmented reality pictures that String Labs Limited has so far created. Check out the video and feel free to download the String app, because augmented realty may just be the next big thing to hit the market.
Posted by: Jacob Ludwig
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